■ Choose an agency carefully, don’t believe in the 100% pass rate. If you are still wondering whether to apply for registration yourself or to find an agency to be reliable? Of course it is an agency, why? Applying for registration by yourself not only takes a long time to prepare the application materials, but also because you are not familiar with the points of attention of trademark registration, the examination standards and the specifications of related documents, it is very likely to be rejected. The agency application will help you avoid some trademark registration problems, and the pass rate will be greatly improved. An experienced agency that understands the key success factors at each stage of trademark registration can provide applicants with reasonable and professional advice. During the application process, the agency will also help to review and correct the documents and materials that need to be prepared. But be careful with those agencies that say that the application rate is 100%, because the trademark query mentioned in the previous issue has blind spots, so there is no 100% pass rate!
■ Trademarks can be handled nationwide. There is no need to apply for trademark handling locally . Many people don’t know whether it can only be done in Beijing or locally. In fact, trademark registration can be done all over the country.
■ Problems encountered in trademark registration correct approach
1.Trademark is not accepted. This means that the materials submitted for trademark registration do not meet the requirements of the situation, such as the documents are not complete; the seal is not clear enough; the main information of the applicant does not match; the documents are not filled in properly, etc. ; After the formal examination, if the requirements are basically met, the Trademark Office will make corrections within the time limit, and after the corrections are qualified, you can enter the next procedure; after the corrections are unqualified or do not meet the requirements during the review, they will be directly returned and not processed.
2.Trademark refusal Refusal is divided into full refusal and partial refusal. After substantial examination by the Trademark Office, it is deemed that it does not conform to the trademark right authorized by the Trademark Law, and the trademark registration application shall be rejected. Except for the smooth registration of trademarks, the most frequently encountered by applicants is trademark rejection. The legal basis for trademark rejection was mentioned in Article 10 of the Trademark Law. In addition to the objective reasons and legal basis for searching blind spots, this also depends on the personal review opinions of the trademark examiner.
After the rejection, the applicant can decide whether to conduct a review based on the content of the rejection notice. If not, the trademark procedure will end; if it is reviewed, it will enter the review procedure. For partial refusal, if it is re-examined, it will be divided; if it is not re-examined, some of the approved trademarks will be certified normally.
■ Beware of being deceived in trademark registration. Because trademark registration takes a long time, many variables will occur in the process. Many applicants wait for a long time and are easy to be tricked in by crooks, especially because a lot of information about registered trademarks is disclosed. Taking advantage of this is more likely to deceive people. First of all, for those who call to tell you that the trademark you applied for has been rejected, even if the information he said is completely correct, don’t believe it! Because trademark rejection notices are generally sent to agencies or individuals in the form of letters or notices, no oral notices will be made. So, keep the following points in mind to prevent being deceived! 1. Only official documents in written form are accepted. No other phone calls are accepted. 2. Trademark rejection does not mean the loss of trademark rights. There is still a chance for reexamination. However, it should be reminded that the time for reexamination is very short. Missed the best time for review.
■ Weak awareness of intellectual property rights. Although intellectual property rights are now receiving more and more attention from the country, there are still many people who have weak awareness of intellectual property rights. Especially now there are many full-time trademark squatters who will try their best to register unregistered trademarks. Many people who don’t have this kind of trademark awareness can only buy back the trademark from their cybersquatter at a high price. In particular, many companies that are not particularly mature, such as We Media and emerging Internet celebrities, have no trademark awareness at all. When they are rushed by others, they will know that they will regret it!
■ Trademark resources cannot be renewed. Registering a good brand as soon as possible without the support of a trademark is simply hard work! The enterprise has not moved, the trademark first! The number of Chinese characters is limited, but the demand for trademarks is increasing. It is becoming more and more difficult to want a good trademark. If you really can’t think of a good trademark, you can directly choose to buy a trademark.