Do you really understand the real user needs?

I recently saw a joke: a rich man wants to marry a wife. There are three candidates. The rich man gave three girls 1,000 yuan each and asked them to fill the room. The first girl bought a lot of cotton to fill 1/2 of the room. The second girl bought a lot of balloons and filled 3/4 of the room. The third girl bought candles and filled the room with light. In the end, the rich man chose the one with the largest breasts.

Is it funny? Someone reprinted it on the bib and added a sentence at the end: This story tells us: It is very important to understand the real needs of users who are fucking.

What do you think about the product demand analysis?

The most painful thing is not that the requirements are complicated, or that there are too many requirements, but that you work hard and busy for a long time, and finally find that the things you make are not what the customers actually want.

There are two reasons for this result. One is that users know what they want, but you don’t know what they want; the other is that users don’t know what their real needs are.

The first type is actually relatively easy to handle, and it is easy to improve yourself. Communicate again, dig deeper, and reanalyze.

The second kind is not easy to handle. Give an example of my own.

I have been using Rainmeter, a desktop monitoring software, to beautify the desktop effect and enhance desktop functions for the past few months. This software can provide multiple functions on the desktop through third-party resources and plug-ins. At that time, in the spirit of tasting freshness, I tossed for a few days, added weather forecast, clock, network status, memory hard disk CPU monitoring, RSS reading, fast opening of the program and other functions, and carefully laid out, the wallpaper was also changed, and finally made A DIY customized version that I think is glamorous and powerful, I am very excited. However, the freshness quickly passed, and when I gradually started to use this software to meet my daily needs, I found that it was not as good as I imagined.

What’s the solution?

Through analysis of my use experience over the past few months, I found that my dissatisfaction is mainly reflected in the following aspects.

1. The boot speed is affected, and the loading is too slow. This is due to too many plugins.

2. The usage rate of plug-ins is low, and some plug-ins are basically unused.

3. Through use, it is found that there is a strong demand for quick calling of programs and folders. The number of uses accounts for more than 90% of all functions of this software. However, the effect of plug-ins on this function is not outstanding.

Through analyzing several aspects of dissatisfaction and further thinking, it is found that there are two main reasons for dissatisfaction.

1. The purpose of using this software is not clear from the beginning, but I feel that it is fresh and powerful, and I feel that I have a need in this area. Using it will definitely meet it, making the need blind. This leads to the installation of too many unnecessary plug-ins, which makes the boot slower. The function is redundant.

2. It was only after actual use that I found out the functions I really needed, but because of the weakness of this software, the needs could not be met.

In the end, I gave up Rainmeter and switched to RocketDock, a shortcut toolbar software, to meet the needs of quick calls to programs and folders. So far, it has been used very smoothly, does not occupy too much resources, and does not have functions that are useless to me. It conforms to my habits and satisfies my needs.

As can be seen from my own example, understanding the real user needs of fucking is not so easy. I am a demand generator and a demand satisfyer, but I can’t easily meet my needs, and I can’t grasp the needs clearly and accurately. This is very worthy of people’s attention.

Finally, sum up two thoughts:

1. Be wary of the initial user needs, which are often just a flash of light. The generation of needs is random, and its reliability and stability are often questionable.

2. The needs of users will be constantly tested as the product is used more deeply. To remove the false and keep the truth, it is necessary to rely on effective user feedback to grasp the real user needs.

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